The competitive advantage: Showcase pages remain surprisingly underused (both in creation and up keep!), look at areas of your business where this could add value. Your showcase page subscribers have already shown an interest in your business so they are more likely to read and share with their own network. Note: As with the main company page you will get a dedicated url such as Īs previously mention, if you run sponsored content this allow greater targeting such as location, industry, job type, be as specific as you can and test variations. However make sure the team is aware of the up keep involved, with their own followers content needs to be frequent and consistent These are very similar to the main company page in the setup and can allow the individual product / service to be managed by a specific team. They also work well if you run LinkedIn ads. I’ve been a huge fan of showcase pages since they where launch some years ago, they allow you to take a specific product or service and give it its own space, with its own audience. Content should be tailored to the audience.
Write with you brand tone of voice to make it consistent, but most of all make it interesting, clear and concise, nobody wants to hang around in front of a list of marketing speak and buzzwords.
How (and why) should people contact you to find out more?. That said it still needs to answer the basic questions for the visitor. About Usĭon’t just copy this from your website, re think it for the LinkedIn audience. Make sure the images are optimise for online use, you probably don’t need a 8mb file to upload, just make sure it is clear and crisp. Text can be also be added, however test how the images looks online across a few devices to see how it looks. Profile banners are used in a number of different ways, for some it is a colourful element or further enhances the brand image. Although the logo is created in a 300 x 300 format it is often shown smaller so consider visibility and recognition of the brand when adding this. If your company logo is landscape you may need to check your brand guidelines, on usage and if there is an option to use a square format. Make sure you have all your company details, phone numbers, email addresses, physical addresses, etc. Collate images and logos and make sure they are the right size for the page. Write your copy offline, check spelling, grammar, tone of voice. I always recommend starting offline, work out what you need to say, how you are going to say it and the assets required to build up the page. LinkedIn’s Company Page have been around for some time a still offer a great way to help people get to know you better. Every step of you online presence, whether personal or business, needs a little thought.
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